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Faerie Films Urges Law Makers To Support
Healthy Schools Now Act

Film Company encourages passage of SB 12 and SB 965

Aliso Viejo, CA – August 25, 2005 – Faerie Films, LLC today expressed its support for legislation under consideration in the California Assembly. The Healthy Schools Now Act introduced by Senator Martha Escutia (D- Montebello) includes two bills to ensure healthier snacks, meals and beverages are available in California schools to help students make healthy choices. Faerie Films is presently in production of a full-length, theatrical-release documentary titled Vending Machine. The film examines children's health issues from the point-of-view of several school age children that are targeted by deficient school food programs, fast food marketing, social pressures, and today’s fast paced lives.

“Faerie Films is pleased to be working with California’s leaders to help pass the Healthy Schools Now Act which will improve nutrition at our public schools. We urge the legislature to support these bills and send a clear message to the state’s school children that their nutrition needs are being addressed," stated Jennifer Mattox, founder of Faerie Films and director of the documentary Vending Machine.

SB 12 would require snack foods sold through vending machines and snack bars to meet a 35-10-35 standard, meaning no more than 35 percent of the snack food’s calories can come from fat; no more than 10 percent from saturated fat; and no more than 35 percent from sugar. SB 965 would restrict the sale of soda and other highly sweetened beverages on high school campuses.

One high school student sees all parties as responsible for the current state of nutrition in California’s public schools. “It's not a kid’s fault that they crave junk food, it’s tasty. They've been offered junk food since they were small children in elementary school. It's what happens when you spend six hours of the day in a school that sells and promotes snacks high in fat, sugar, sodium, and calories. Now I realize that schools are just as responsible as our parents in shaping us,” commented Alyssa Aguilar, a senior at Venice High School.

“Together we will work to empower students, and enable them to make healthier choices and live more vibrant lives,” stated Jacqueline Domac, Faerie Films advisory council member and health educator and policy consultant, Los Angeles Unified School District.

About Faerie Films –
Faerie Films, LLC is an independent film company located in Aliso Viejo, California. Inspired by the current conditions of today’s health and social challenges, Faerie Films is developing its first of several cinematic projects that will touch, move and inspire moviegoers to take action to reform thought patterns and human behavior.

It is the company’s mission to deliver thought provoking messages through the theatrical medium that contribute to social, political and economic paradigm shifts. These projects aim to help usher in a spiritual transformation and expansion in the collective consciousness of the planet.

For more information, contact Faerie Films at 949.215.2279 or visit www.faeriefilms.com.

 
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