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Brenda Farrell
President,
Brenda Farrell Research

Brenda Farrell is a seasoned market researcher with a special interest in food, health and communications. Over the course of her 21 year career, she has conducted thousands of focus groups and in-depth interviews with younger and older adults. She considers herself privileged to have been privy to their inner beliefs and opinions as they talked frankly about their eating habits, their relationships, their uses -- and abuses – of products, alcohol and drugs, their attitudes, their behaviours etc.




As a young mom, Brenda grew herbs and vegetables and received more than a few scowls when she served tofu and 100% whole wheat bread to her then teenage children in the 1980s. Today, she is known as a keen advocate for healthy eating and for holding informal Mediterranean-style dinners that utilize simple, fresh and organic ingredients, many of them from her own garden with informal or themed conversation. She is an avid label reader and stays in touch with health and food related issues on a daily basis. Her mission now is to contribute towards attitudinal change in children so that they willingly make healthy choices and actively reject foods saturated with fat, sugar and additives.

Brenda is an active member of the Slow Food movement, which promotes regaining control in our lives through the food we eat, rejoicing in its taste, and understanding how it was produced. She was President of the former Farrell Research Group which transitioned from large downtown offices into Brenda Farrell Research, a home-based office in 2001. Brenda credits her Italian mom, Maria, for teaching her the meaning of good food. “Fresh” was – and is – the constant in her life.

website: www.farrellresearch.ca

 


 
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